Cellphone Star

pimg src=”http://cache.gawker.com/assets/images/gizmodo/2009/07/amazonads.jpg” width=”450″ height=”511″ style=”display:block;” /Amazon has a href=”http://www.theregister.co.uk/2009/07/06/amazon_inbook_advertising_patent/”filed a patent/a that describes how to take the obvious, heretofore un-stepped step of filling ebooks with contextual, timely advertising. Whether it would mean free, discounted, or tiered-price books (or none of the above) it’s an interesting idea./p pAs you can see from the diagram above, there’s nothing terribly complex about the proposed system: banner ads sit atop and beside select pages, and can be catered to suit the page’s content, the book’s subject matter, or simply the reader’s assume demographic. It’s a bit like, you know, how the ementire internet/em works, except in a book, so it gets a patent I guess?/p pA second, similar filing describes pretty much the same deal, this time for on-demand printed books./p pGiven how simple the patent is, and how a href=”http://www.psfk.com/2009/06/showtimes-advertising-experiment-with-the-kindle.html”eager/a Amazon seems to make a little extra scratch from their reader, the real [...]

Original post by John Herrman